Privacy Policy

1. Introduction

This Privacy Notice explains how we collect and process your personal data.

It is governed by the UK GDPR and Data Protection Act 2018 (which replaced the Data Protection Act 1998 following the UK’s exit from the EU).

This notice explains:

• What personal data is
• The personal data we collect about you
• How we collect your personal data
• How we use your personal data
• How long we retain your personal data
• When and how we may share your personal data
• How we keep your data secure
• Your legal rights

2. Who We Are

Homefair Blinds & Shutters Ltd is the data controller responsible for your personal data (referred to as “we”, “us” or “our”).

Company Details:

We take your privacy seriously and are committed to protecting your personal data.

3. What Is Personal Data?

Personal data is any information that identifies you as an individual. This does not include anonymised data.

Sensitive Data

Sensitive personal data includes:

• Race or ethnicity
• Religious or philosophical beliefs
• Sexual orientation or sex life
• Political opinions
• Trade union membership
• Health data
• Genetic and biometric data

We do not collect sensitive personal data.

4. Data We Collect

We may collect the following types of personal data:

• Identity Data – name
• Contact Data – email, phone number, address
• Financial Data – payment details
• Transaction Data – purchases and orders
• Technical Data – IP address, browser type
• Usage Data – how you use our website
• Marketing & Communications Data – preferences

We do not collect data relating to criminal convictions.

5. How We Use Your Personal Data

We will only use your personal data when legally permitted. The main lawful bases we rely on are:

• Contractual necessity – to fulfil orders or services
• Legal obligations – compliance with law
• Legitimate interests – to run and improve our business
• Consent – for marketing communications

6. Why We Process Your Data

We use your data for the following purposes:

Call Recording

We may record phone calls for:

• Training
• Quality monitoring
• Customer service improvement

Recordings are securely stored and only accessed by authorised personnel.

7. Change of Purpose

We will only use your data for the purpose it was collected unless:

• The new purpose is compatible, or
• We are legally required to use it differently

If the purpose changes significantly, we will notify you.

8. Marketing Communications

You will receive marketing if you:

• Have purchased from us, or
• Have opted in to receive marketing

9. Sharing Your Data

We may share your data with:

• HMRC and regulatory authorities
• Professional advisers (legal, financial, insurance)
• IT and system providers
• Business partners in case of sale or restructuring

All third parties must:

• Follow our instructions
• Protect your data
• Comply with data protection laws

10. International Transfers

Some of our service providers may be outside the UK/EEA.

We ensure data is protected by:

• Approved adequacy decisions
• Standard contractual clauses
• Equivalent safeguards

You may request details by contacting us.

11. Data Security

We implement strong security measures:

• Secure systems and encryption
• Staff training on data protection
• Restricted access to personal data

We also have procedures for handling data breaches and will notify you if required.

12. Data Retention

We only keep your data as long as necessary. Typically:

• Customer data is retained for 6 years for tax/legal purposes

We may anonymise data for research, which can then be kept indefinitely.

13. Your Legal Rights

You have the right to:

• Access your data
• Correct inaccurate data
• Request deletion
• Restrict processing
• Object to processing
• Transfer your data
• Withdraw consent

14. Data Accuracy

It is important your data is accurate and up to date.

Please notify us of any changes via: info@homefairblinds.com

15. Complaints

If you are unhappy, please contact us first.

You also have the right to complain to the Information Commissioner’s Office (ICO): https://ico.org.uk

16. Website Behaviour & Analytics

We collect behavioural data via cookies and analytics tools. This may include:

• Pages visited
• Time spent on site
• Clicks and interactions
• Device and browser information
• IP address

Why we use this data:

• Improve website performance
• Understand user behaviour
• Develop products and services

Where this data is personal, we rely on:

• Legitimate interest
• Consent (via cookie banner)

You can manage cookies via your browser or cookie settings.